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Chartered Marketing Management Professional (CMMP):

While there are many job opportunities for people interested in marketing, only those with exemplary marketing skills can truly enjoy a rewarding and lucrative career. Learn these skills fast and conveniently with the College. Our Marketing course is developed with industry leaders so you can rest assured that you will learn the most relevant and advanced marketing techniques.

Effective international marketing is increasingly important with the growing trend of businesses selling their products and services across many countries. The globalisation of companies involves customers, producers, suppliers, and other stakeholders in the global marketing process, and this program covers these key factors.  With many international examples this Program helps to demonstrate and explain how international marketing works, and how to take effective marketing decisions by outlining the theory and showing practical applications.

  • Developed by Chartered Management Professionals/Experts
  • Accredited by Chartered Institute of Customer Relationship Management
  • Fully online course and assessment with no time limits
  • Minimum of 4 Hours Study/ Reading Per Day
  • Course Fee: $250 USD

 

Who Should Take This International Marketing Management Course?

This course is suitable for people in every workplace and of any skill level. Project managers exist in all environments, on both large and small scales, and this course aims to provide a comprehensive introduction to those wishing to develop their project management skills.

The course is particularly useful to those who are new to project management or who wish to refresh their skills, although no prerequisites are required.

Certification and Accreditation

All of our courses are accredited by the Chartered Institute of Customer Relationship Management Certification Service as conforming to universally accepted Continuous Professional Development (CPD) guidelines. The courses offered by the College are unique as they take a very “hands on” approach. Our courses are not designed to teach you just the “theory” behind the industry – they are written and tutored by industry professionals and will fast-track you into a new career of your choice.

How Does This Online Training Work? 

Once you register for your course of study, you’ll receive a log-in and password for the online page. When you log-in, you’ll have access to the practice examination, study pack or pdf materials and other resources.

 

After you’ve gone through these materials  and feel ready to take the examination, you can schedule yourself for the online examination.

 

Course Structure

The course is divided into 15 accessible, interactive modules and includes an assessment at the end:

  1. Defining International Marketing
  2. International Marketing Process
  3.   International Marketing Orientation Of Firms
  4.   Five Steps Of The International Marketing Process:
  5. Engaging In International Markets
  6. International Trade & Investment Theories
  7. International Marketing Information Requirements
  8. Foreign National Environments
  9. Foreign National Environments
  10. Role Of Governments In International Markets
  11. International Cultural And Social Environments
  12. Determining Export Potential In International Markets
  13. International Marketing Research Process
  14. Modes Of Entry Into International Markets
  15. International Strategic Alliances

Aims of the International Marketing Management Training

By the end of this course learners will:

  • Understand the fundamentals of implementing the marketing function in organizations
  • Evaluate the social, legal, political and ethical concerns in marketing
  • Understand the function of marketing in a competitive, dynamic global business
  • Develop effective strategic and marketing analysis skills
  • Enhance computer-based skills including on-line activities, written and oral communication, and information analysis
  • Demonstrate an individual capability for meeting professional standards of conduct, quality, and skill as a marketing manager

Assessment /Online Examinations

The online assessment is taken on completion of the training material. You will be asked 50 multiple choice questions with a pass mark of 60%. The answers are marked automatically so you will instantly know whether you have passed. If you don’t pass don’t worry! You can take the test as many times as you need with no extra charge.

Whether you are a student on our platform or not we encourage you to email your inquires to our friendly team if you need help with anything at info@nhbschool.com

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